, i learned on the campaign trail. there's always a winner and loser. the political environment just like the business world, is highly competitive. with every campaign season there's always a new crop of start-ups. innovation incubators. and so, i guess the campaign is a little bit of an entrepreneurial showcase. i think a lot of us think we see these ads and i guess keeping the campaign is disliked a big marketing machine that spits out the ads we see on tv and the candidates are sending mail to us an e-mail to our in box and the phone calls and so forth. but if you peel back the curtain, you might find something. a something difference you find a very complex, highly detailed operation. there's a million things happening at once. there are things happening around the candidates, there are things happening around the headquarters operations, things happening in field offices. everything from where a candidate will stay, who will stand with the candidates, what site he should choose for that and how many people should come to the event and right down to the helium in the balloons an